It has been my great pleasure to work recently with Dr. Deborah Carlin and her amazing organization Partners In Excellence.
The goal of this project was to take the current website and make it mobile friendly by updating the design and feel of the website interface.
Websites much like magazines and other publications are far more effective when the branding and the user interface is consistent and relates to the culture and ethos of that business or entity.
Imagine going into an Apple Store and instead of the sleek clean design we are used is replaced by the decor found in a Cracker Barrel.
It wouldn’t keep with their image or the way that Apple does things. It would distract people from the point. It’s the same with Cracker Barrel, people go there expecting to look through the store at all the various sale items the way they have always seen them. Drastic changes can cause a big drop in the appeal and what it is that draw people to a business. That’s why it is always important when doing a major transition on anything relating to a businesses brand to stay on message with all other aspects of the brand or make a purposeful transition to something new.
The Outcome was a nice transition without any loss or major changes to the design. We incorporated a new layout that allows for a simple row by row design. Within each row we can set up multiple columns allowing for flexibility when creating content. The main readable content follows a nice consistent flow that is readable on mobile devices as well as desktops and laptops.
Partners In Excellence – Website Redesign 2016