Anne Reid Products, Inc owner of StellyBelly Pregnancy Comfort Products (formerly MyMommy Love) needed to move beyond their Mom & Pop garage business approach and look, moving into the realm of Brand Building. Through a cooperative effort with Lauren Davis of Impact Marketing Cooperative a new look feel and flow was created for all online and conventional media. This work included logos for both Anne Reid Products as well as StellyBelly in addition to online and print media for StellyBelly to include an eCommerce website.
The goal was to create a straightforward sales portal for StellyBelly allowing customers to easily purchase products and pay through an online payment gateway. We also integrated this site with QuickBooks as well as UPS allowing us current financial and shipping data. This system is built on the WordPress CMS allowing for complete control of the website from the standpoint of Customer Service as well as Order Fulfillment and Shipping.
As with all of our web products this site is also integrated with Google Analytics allowing clear detailed data on not only how many people are coming to the site but where they are going and for how long. With this information it is easy to track bounce rates as well as goal conversions in the sales process making the WordPress
CMS into a powerful sales and marketing tool.